Is this the Future of magazines in general? Is everyone going mad at the idea of iPad's and digital print?
Fast-growing technology publisher embraces its digital future by giving free Apple iPads to its entire workforce
In what must be a media first, Imagine Publishing has today announced that as part of its pioneering commitment to digital mobile publishing it has given a free Apple iPad to all its employees. This unprecedented gift allows everyone who works at Imagine to appreciate and enjoy the company's iPad apps and digital editions, and it hopes it will also lead to a new generation of apps and new iPad-only magazines.
Imagine Publishing was formed in 2005 by Damian Butt, Mark Kendrick and Steve Boyd and is one of the fastest-growing publishers in the UK, focusing primarily on technology markets. Imagine is a worldwide multimedia content producer, with 20 print magazines, 27 websites, 29 iPad apps and a large bookazine operation.
The move coincides with the technology publisher celebrating its first full year of iPhone and iPad digital editions. Imagine currently has
29 apps live on the iTunes App Store, covering all its key markets - creative computing, videogames, photography, automotive and entertainment, with tens of thousands of downloads a month worldwide, many of which are regular subscriptions.
Imagine was the first sizeable publishing company in the world to offers its entire print portfolio as digital edition apps on the iPhone and iPad thanks to its early partnership with tech partner PixelMags, and this is set to continue with more apps planned for 2011.
"Our digital future is exceptionally bright," said Managing Director Damian Butt. "Imagine's print and digital magazines are bought by passionate, well-informed, technology literate individuals who happily enjoy our content in many different formats, including iPad - this gift is the perfect way for everyone at Imagine to join in the digital publishing revolution."
"Imagine is an exciting technology publisher which benefits from both a healthy print portfolio - tactile, glossy, and collectable - and also a
rapidly expanding versatile digital portfolio" added Butt. "Over a year's worth of sales has shown that we are not cannibalising our print sales, just the opposite - we are delivering our brands to a whole new worldwide audience. Imagine is at the cutting edge and perfectly poised to leverage its high value content on all existing and new digital platforms. At Imagine we don't fear the digital future - we embrace it."
Creative Director and co-founder, Mark Kendrick, said of the iPad gift: "We felt strongly that each employee at Imagine should have the gift of a free iPad from us, not only in order to enjoy our expansive digital magazine and bookazine portfolio, but because we hope this initiative will spark a multitude of new creative ideas for magazine and apps in the future."
Imagine Publishing is one of the UK's fastest-growing consumer specialist publishers. Formed in May 2005, Imagine now publishes 20 regular print magazines, 29 digital apps on the iPad/iPhone, and 27 websites in the videogames, computing, entertainment, motoring and photography markets. An Imagine magazine is purchased every ten seconds.