The ABC (Audit Bureau of Circulations) figures were recently announced and showed a drop for every single videogaming magazine in the UK. While this looks like bad news for the traditional print mag, publishers have already moved into digital with their catalogues - both Future and Imagine sell digital versions of their mags.
The figures themselves make for interesting reading. Let's start off with the positive - kind of - with the fact that Official Xbox 360 Magazine and PC Gamer have shown a relatively small drop with 4% and 5% respectively. The Official Xbox 360 Magazine, which is clearly the runaway winner in the circulation figure stakes with a whopping - by today's standards - 58,610, a loss of 2,249 on the previous year.
The losers this time around with the biggest drop in readership was Play with a figure of 15,693 - a drop of 28%! Not too far off that mark was N Gamer with a fall of 27%. N Gamer has been surprisingly surviving on low readership for some time, but this latest circulation figure of 7,745 is all the more alarming.
Something a lot of people have mentioned around certain websites is "why publish multiple magazines for the same format if they are selling so badly?" In Future's case, it's money as Official Xbox 360 Magazine is doing very comfortably with 60K+ while Xbox World 360 isn't doing terrible either with 23,061. However, the money theory goes out the window with Imagine Publishing's X360 and 360, which bring in 24,090 and 11,183 respectively.
It may be sooner than we think when the current crop of gaming mags go out-of-print.